The Root
Every product begins with a place.
Terroir is the fingerprint of origin, the soil, the climate, the human hand. Terroir starts where trust starts: at the land itself. By capturing the conditions of origin in a verifiable digital format, we turn geography into a credential and a harvest into a claim worth trusting.
The Harvest
A batch is born.
When a producer harvests, a digital passport is created. Each batch becomes a node in a connected provenance graph, linked to its origin, its maker, its conditions. Events are timestamped, immutable, and portable. The harvest is no longer a moment; it becomes a verifiable record.
The Verification
Claims become attestations.
A single signature isn't enough. Terroir builds a multi-party trust network where inspectors, certifiers, logistics partners, and buyers each add their attestation. Claims are signed by the actors who witnessed them, creating a web of accountability, not a chain of custody.
The Ledger
Integrity becomes public.
Product passports become publicly verifiable, tamper-evident records. Anyone, a buyer in Berlin, a regulator in Tbilisi, a consumer scanning a QR code, can verify the full provenance of a product without relying on any single authority. Trust is no longer claimed; it is demonstrated.
The Resilience Layer
Traceability is only the beginning.
Climate shocks disrupt supply chains without warning. Terroir integrates real-time environmental data to trigger transparent workflows, frost alerts, drought response, harvest timing adjustments. Resilience isn't a feature; it's built into the infrastructure itself.
The Global Canopy
Built in Georgia. Designed for any origin-based supply chain.
Wine is the pilot, but the architecture is the product. Terroir provides reusable schemas, open APIs, and interoperable data models that work for coffee in Ethiopia, olive oil in Tunisia, or saffron in Afghanistan. One infrastructure. Every origin.
What Terroir Does
Three pillars of trusted origin
Trace
Create tamper-evident product passports that capture the full provenance of agricultural goods, from land and harvest conditions to processing, certification, and final delivery.
Verify
Enable multi-party attestations where each actor in the supply chain signs their claims. Build public trust through verifiable credentials, not paper certificates.
Scale
Deploy open-source infrastructure designed for global supply chains. Reusable schemas, open APIs, and interoperable data models that any country or commodity can adopt.
Why Now
Trusted origin is now urgent
Origin Fraud
Too many bottles still enter the market with origin claims that buyers and regulators cannot verify independently.
Broken Records
Supply-chain data is scattered across paper forms, spreadsheets, and closed systems, leaving no shared source of truth.
Climate Pressure
Frost, heat, and shifting rainfall are hitting producers more often, while most still lack timely data to respond.
Why Georgia
The birthplace of wine
Georgia has been making wine for over 8,000 years, longer than anywhere else on Earth. Its qvevri winemaking tradition is a UNESCO Intangible Cultural Heritage, and its family-run vineyards produce some of the world's most distinctive wines.
Yet Georgia's small producers, the backbone of this living tradition, face the same challenges as agricultural communities worldwide: counterfeit labeling, fragmented records, and climate disruption. Terroir begins here because the need is urgent and the heritage is irreplaceable.
